Brand: Isaac Mizrahi × Wild One

Problem: Isaac Mizrahi needed to reach a new, younger audience outside fashion, with a partner that wouldn’t dilute the brand.

Idea: “Fashion-forward, function-first, undeniably New York.” Pet accessories styled like a runway collection: gingham, yellow cabs, turf sets and bold color.

What I did: Led the campaign on the Xcel Brands side while managing a team of two marketers. Built the influencer strategy and casting, managed the budget, and directed content production from concept through launch.

Results: Ran on a Times Square digital billboard, sold through key retail partners, and earned fashion and lifestyle press. It became the model for cross-category collaborations across the Xcel Brands portfolio.