Brand: Goldora by iDD
Goal: To establish Goldora as a distinct luxury jewelry identity within the iDD portfolio — positioning the collection as aspirational yet accessible, with a visual language that communicates warmth, sophistication, and modern femininity across retail and digital channels.
Role: Creative Director | Art Direction | Photoshoot Production | Budget Management | Talent & Vendor Procurement | Campaign Strategy | Asset Delivery
About: Goldora required building a brand world from the ground up. The campaign concept centered on a single guiding idea — luxury that feels like you — translated into a warm, editorial visual language anchored by deep amber tones, intimate model direction, and sculptural product photography. Every element from casting to lighting to set design was conceived to position Goldora as a collection that belongs to the woman wearing it, not the other way around.
Achievements: The Goldora campaign successfully launched the collection across retail and digital channels, with imagery deployed across retailer lookbooks, trade publications, digital advertising, and in-store marketing materials. The collection was adopted by multiple luxury jewelry retailers, with campaign assets becoming the primary sales enablement tool for the Goldora line nationally.
