Brand: Halston

Goal: To develop and execute a strategic brand collaboration between Halston and Homebodii — leveraging both brands' reputations for effortless glamour to reach a new generation of luxury lifestyle consumers and drive awareness across digital and social channels.

Role: Social Media Marketing | Influencer Strategy & Procurement | Content Production | Campaign Execution

About: The Halston × Homebodii collaboration celebrated a shared vision of modern femininity — the idea that luxury should feel as comfortable at home as it does on an evening out. The campaign translated this concept into aspirational lifestyle imagery, positioning the collection at the intersection of Halston's iconic glamour and Homebodii's relaxed sensuality. Influencer partnerships were carefully curated to authentically embody the collaboration's spirit while reaching both brands' target audiences simultaneously.

Achievements: The collaboration successfully expanded Halston's social media presence into the lifestyle and loungewear category, generating strong engagement across both brand platforms. Influencer content drove measurable traffic and awareness for the limited collection, reinforcing Halston's positioning as a brand that moves fluidly between fashion and modern living.