Brand: Isaac Mizrahi

Goal: To launch a first-of-its-kind collaboration between Isaac Mizrahi and Wild One — bridging the worlds of luxury fashion and premium pet accessories to expand brand reach, drive consumer engagement, and introduce Isaac Mizrahi to a new audience of design-conscious pet owners.

Role: Social Media Marketing | Influencer Strategy & Procurement | Budget Management | Content Production | Campaign Execution

About: The Isaac Mizrahi Loves Wild One collection was built around a shared design philosophy — fashion-forward, function-first, and undeniably New York. The campaign captured the whimsical energy of the collaboration through bold color, irreverent styling, and a distinctly urban visual language. Influencer partnerships were selected to authentically bridge both brand communities, amplifying the launch across social platforms while maintaining the elevated aesthetic both brands demanded.

Achievements: The collaboration generated significant social media engagement across both brand platforms, with influencer content reaching new audiences for Isaac Mizrahi in the lifestyle and pet wellness space. The limited edition collection sold through key retail partners and generated press coverage across fashion and lifestyle media, establishing a new model for cross-category brand collaboration within the Xcel Brands portfolio.